Amidst economic recession, high alcohol tax, and smoking ban in public places, many English pubs were losing their costumers. The ingenious solution? Put consoles (Nintendo Wii is a particular favorite for social-oriented gaming) with some party games and let your visitors play it for free. A few pubs who have done so were starting to see positive results.
Tracey said the Wii nights have helped put more bums on barstools. “We can get anything from 20 to 40 people depending on the night and when in the month it falls,” he said. “It's another reason for people to come out and have a few drinks.”