Commissioned by Electronic Arts (the publisher of Madden NFL games), University of Oregon's Warsaw Sports Marketing Center surveyed 15,000 American football fans about their knowledge on football rules and strategies vis-a-vis their football videogaming behavior. And can you believe it that football fans who play Madden NFL -compared to non-gaming fans- were 54 percent more knowledgeable in assessing game situations and 28 percent better in knowing the rules of the game.
Even though the survey seems to be strictly correlational, EA executives quickly spun it out as the benefits of playing their annual iteration of Madden NFL. Looks like 'correlation is causation' in EALand...
Even though the survey seems to be strictly correlational, EA executives quickly spun it out as the benefits of playing their annual iteration of Madden NFL. Looks like 'correlation is causation' in EALand...
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